Amex Tech Recruiting

As the lead graphic designer on this project, I collaborated closely with the creative director to concept and design a recruitment campaign centered around the message "Powered by You." The goal was to attract top-targeted talent by showcasing a people-centric vision of innovation and collaboration. I developed a bold and flexible visual system that resonated across various mediums—from ads and social media to flyers, website design, and even a comprehensive playbook—bringing Amex Tech's mission to life.