Right to Pride

With their global 'Right to Move' platform still in its early stages, Uber recognized the need for a clear and impactful LGBTQIA+ message to foster broader awareness and connection with the queer community.

As the designer for the 'Right to Pride' campaign, I had the privilege of collaborating closely with the creative directors to develop a logo that embodies the initiative's mission. The logo, featuring the dynamic and inclusive colors of the LGBTQIA+ community flag, effectively conveys the concept of perpetual progress and forward motion. This logo was prominently featured in the campaign playbook, across all social media platforms, and in-app communications, serving as an impactful visual representation of Uber's commitment to promoting a safer and more inclusive experience for the LGBTQIA+ community through year-round support.

— #1 most well-received Pride campaign ever within Uber
— 20+ different countries launched campaigns
—180K+ Organic total impressions on National Coming Out Day