We are Zoetis

As the designer on this project, I collaborated with the team to develop a visual system for Zoetis, the global leader in animal health, to enhance their brand recognition, attract talent, and showcase their Employee Value Proposition (EVP) externally. Our design concept centered on highlighting the people of Zoetis, their unique personalities, purpose, and impact on animals, the world, and their own lives. I designed a new set of icons consistent with the Zoetis brand and created seven versatile templates for use in print and digital ads globally, ensuring a cohesive and appealing visual identity across various markets and job types. Additionally, I helped align the designs for these seven templates across seven different languages, ensuring a unified global brand presence.