Vee is a Graphic Designer and Illustrator based in New York.
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Art Direction
Brand Identity
Brand Guidelines
Layout Design
Campaign Design
Digital & Print Design
Production Design
Iconography
Photography
Typography
Illustration
Website Design
UI Design
Basic of Motion Design -
Uber
Meta
PDX Airport
American Express
T-mobile
Johnson&Johnson Vision
Deloitte
Mercedes Benz
Disney
Van Gogh Vodka
Axis
Zoetis
Essence Cosmetics
Virbac
Willamette Week
Uber—Global Pride Campaign
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Uber launched the 'Right to Pride' campaign to promote year-round support for the LGBTQIA+ community, recognizing the need for a clear and impactful message to foster broader awareness and connection.
Meta Community Guides
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As a designer, I collaborated with the team to create a series of guides celebrating LGBTQ+ and women's communities for Meta's Business Equity unit.
We are Zoetis
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As the designer on this project, I collaborated with the team to develop a visual system for Zoetis, creating a consistent and appealing brand identity through icons and templates that highlight the people of Zoetis and their impactful work, and aligning the designs across seven templates and seven languages for a unified global presence.
Albert Lee for Congress
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I designed a logo or Albert Lee’s congressional campaign, featuring motion-inspired wings in perspective, symbolizing strength, inclusivity, and unity, inspired by Oregon's motto 'She flies with her own wings'.
Deloitte
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I had the opportunity to work on a range of projects for Deloitte, a global professional services firm. From these diverse experiences, I've selected three projects that showcase my design expertise and ability to adapt to different challenges. The following projects - Deloitte Government & Public Services platform redesign, Deloitte Internal Audit report icon design, and Deloitte Cloud-enabled Organizations Report layout design - demonstrate my capacity to deliver high-quality visual solutions that align with Deloitte's brand standards and effectively communicate complex information.
Van Gogh Vodka
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Across three distinct projects, I had the opportunity to shape the visual identity of Van Gogh Vodka, a brand synonymous with creativity and self-expression. From refreshing the brand's visual identity and designing unique brush strokes for 18 expressions, to collaborating with Do Cookie for a Galentine's Day campaign and partnering with artist Maggie Chiang for the annual #GoghGirl bottle collaboration, I applied my design expertise to elevate the brand's appeal and consistency across various platforms. Through these projects, I demonstrated my ability to adapt to different design challenges while maintaining a cohesive visual identity that showcases the brand's personality and values.
Shero Website Design
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A website redesign for Shero Ecommerce, a female-owned business, creating a modern and captivating visual identity that enhanced brand recognition and user experience across all devices.
Amex Pride 2023
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American Express's PRIDE+ Networks' visual identity was unified through a cohesive brand presence across platforms and event collateral, modernizing the design to promote inclusivity and brand expression.
Church of Film
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I embarked on a self-motivated passion project to redesign the brand identity of Church of Film, a non-profit organization showcasing indie films, to attract a younger audience and increase visibility.